Unless you're a bookmaker it's undoubtedly been a case of the Moore the merrier at Royal Ascot so far this week, with Ryan Moore delighting punters and terrorising the layers by booting home winner after winner.
A mighty 54/1 treble on the opening day, just a 30/1 double on day two (clearly an off-day), but yesterday was much more like it, with a staggering 785/1 hat-trick meaning he has now equalled the modern day record for wins at the fixture, with two days and a string of fancied rides to spare.
He could even eclipse the all-time record of 12, set in 1878 (the same year Manchester United were formed!) by the legendary Fred Archer.
Will he get the Friday feeling and dish out more punishment this afternoon?
You can almost envisage odds compilers peeping at television monitors through the cracks in their fingers when the stalls open for the six furlong Group 1 Commonwealth Cup at 3.40pm.
Moore takes the mount on US-trained flying machine Hootenanny, and holds an outstanding chance of crossing the line in front.
This speedball colt ran away with the Windsor Castle Stakes here 12 months ago, comes here off the back of an easy prep win at Keeneland, and inbetween times put his stamp on the Breeders' Cup Juvenile Turf at Santa Anita.
Jovial trainer Wesley Ward teamed up with Moore to bag the Queen Mary Stakes with Acapulco on Wednesday, and there could be further cause to hoist the stars and stripes aloft this afternoon.
Speaking of 'Aloft', a horse of the same name will be Moore's conveyance in the lucky last, and the duo are hot favourites to land the listed Queen's Vase over two miles (5.35pm).
However, even with the magic of Moore employed this could be a golden chance for the bookies to recoup some losses...
Aloft steps dramatically up in trip on his first start for 237 days, and rather than take a risk at relatively short odds given the lengthy gap between races, I've a suspicion the day could end with something of a surprise result.
One who could get involved each way at massive odds, likely to be 33/1 or even 50/1, is the Ger Lyons-trained Game Set Dash.
Race fit, faster ground and a further step up in trip, plus the addition of the excellent Andrea Atzeni in the saddle could spark improvement from a likeable colt, who arrives here off the back of a much improved winning display at the Curragh.
His trainer is a dab hand at ekeing out steady improvement from his youngsters, and he could very well outrun his odds.
Two more with each way chances at fancy odds run in races one and four.
The day opens at 2.30pm with the Group 3 Fillies' Albany Stakes over six furlongs, after which we may be treated to ex-footballer Mick Channon's trademark windmill celebration.
One of the hottest stallions in the industry at present is Dark Angel, and his reputation could be further enhanced with a big run from Channon's Jersey Breeze.
She'll love the ground and is clearly progressing based on the evidence of her ready Leicester win 24 days ago.
Channon targets this race with something bordering on surgical precision, landing it in 2003, 2007 and 2011, and also making the places in 2008.
With that in mind Jersey Breeze looks worthy of each way support.
Later in the day, the feature Group 1 mile Coronation Stakes rules the roost at 4.20pm, and it's a race where the market would have you believe the winner will be one of Found, Lucida or Ervedya.
All have star quality, and most likely one of that trio will win, but for each way backers what about the chances of something gatecrashing the places at crazy odds?
US-trained runner Miss Temple City is trading at 50/1 and 66/1 in the morning lines, but it's highly unlikely that a trainer as distinguished as Graham Motion is in town purely for social purposes.
She's his only runner at the meeting, and has some excellent form.
Miss Temple City has won three of her five turf starts, comes here following a victory at Pimlico, and was only a couple of lengths adrift of Breeders' Cup Juvenile Fillies' Turf winner Lady Eli at Keeneland the time before that.
There's a chance Ascot's mile on the round course could really suit her, and I'm going to throw a few quid in her direction just in case.
To prove my brain hasn't totally dissolved into a world of fairies, dragons and 66/1 winners, my other two picks on an excellent day's racing are Sir Michael Stoute's Stravagante, who can justify favouritism in the King Edward VII Stakes at 3.05pm, and Godolphin trainer Charlie Appleby's Gold Trail, who looks one to be on each way in the mile and a half Duke Of Edinburgh Stakes at 5.00pm.
Gold Trail is better known for his winning exploits on the all-weather in recent times, but has some good turf form to go with it.