Unibet Wins Prestigious EGR Award For Champions League Campaign


We at Unibet are celebrating this morning after collecting a key accolade at the eGaming industry awards ceremony. 

The 9th annual eGaming Review Operator Awards were held last night in London, where Unibet were awarded first prize in the 'Marketing Campaign Of The Year' category.

The award recognises the company's successful campaign around this year's Champions League final between Bayern Munich and Borussia Dortmund.

Dominating the media with one simple but effective message, we were able to reach 92% of our potential target group by showing more than 20 different unique bets, followed by our campaign question "What do you think?"

The campaign was detailed in all relevant print and online media and spread across social media through our ambassadors and core channels. As such, our phrase rose into the top five sports-related hashtags in Sweden during the run up to the big game.



On the day of the game, we made sure no one could miss our messaging. We took over the cover and the website of Sportbladet, the number 1 sports newspaper in Sweden, displaying match predictions from over 100 Swedes. 

Elsewhere, at Stureplan, the commercial centre of Sweden, we displayed an enormous branded clock, counting down to kick off. Then, we broadcasted the game live, creating a big public event.

To make sure we, and not our competitors, would capitalise on the hype we had built up during the week we bought all the TV-ad space in connection to the final. But instead of running traditional commercials we gave the viewers much more than traditional advertising ever could, delivering a pre, half time and post game show with two of Sweden’s most loved football players.

The results of our campaign were unprecedented, yielding a 70% higher turnover than in 2012, and with a smaller investment. Meanwhile, we enjoyed an all time high in terms of visits to the site and the campaign generated 120% more new depositing customers than the previous year.

Unibet's Chief Marketing Officer, Nils Anden, was proud to see this campaign recognised by the EGR panel:

"We are delighted with this award," he said. "It just goes to show what can be achieved when you place an emphasis on out of the box marketing tactics.”